Pret A Manger was started in 1986 in London. It has around 550 food shops in the UK, US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore and Germany.
Reliance Brands Limited (RBL), a company of Reliance Group, has announced its entry into the food and beverage space. The company is going to partner with UK-based fresh food and organic coffee chain Pret A Manger for this. Both the companies have decided to work together to strengthen the Pret A Manger company in the Indian market. Today on Thursday, RBL in association with Pret A Manger announced its entry into the food and beverage space through a long term master franchise partnership.
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Food chain outlets to be opened across the country
The two companies said in a joint statement that they have decided to forge a strategic partnership to launch and strengthen the brand in India. Under this, there is a plan to open food chain outlets across the country. Initially, its outlets will be opened in major cities and travel hubs.
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Know about Pret A Manger Company
Pret A Manger was started in 1986 in London. It now has around 550 food shops in the UK, US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore and Germany. Darshan Mehta, MD, RBL (Reliance Brands Limited) said, “Our partnership with Pret will strengthen Pret as a brand along with the food and beverage industry in India. RBL understands the pulse of the Indian consumer closely. Indians want to experience fresh and organic food like their global counterparts. Pret’s products are better suited for Indian consumers of consumers.”
Pano Cristo, CEO of Pret A Manger, said: “Two decades ago we opened Pret’s first store in Asia and we want to bring our fresh food and 100% organic coffee to new cities across the continent. RBL is a great partner to help us do this and their years of experience will help our brand succeed in India.” RBL is a subsidiary of Reliance Retail Ventures Limited.
(Input-PTI)
