Signal, backed by Tesla founder Elon Musk and rival to WhatsApp, once made a furore in the Indian communications arena, but now its noise seems to be slowing down. According to data released by Sensor Tower, the app, which was once excluded from the list of top 200 most downloaded apps, got the most downloads on January 18 but now its ranking has fallen again. On 14 February, Signal came in eighth on the list of most downloaded apps but slipped to 15th on 23 February.
However, WhatsApp, which ranked third after the signal and telegram on January 18, again rose to the top during this period and occupied the first position on 23 February. However, Telegram still remained in the top two spots in the list of most popular social media platforms. Other apps that once challenged WhatsApp have also fallen behind in this list. Facebook faced a tough competition from BIP owned by telecom operator Turkcell. According to Censor Tower data, BIP pushed WhatsApp third in the list of communications app downloads on January 15, and BIP even after Facebook announced new privacy-related regulations on January 16 for some time. Remained in its place The BEP’s ranking in the communications app rose from 425 on January 11 to the 12th position the following day. This was probably the highest jump for any messaging platform within 24 hours. However, after that its decline in India was equally dramatic and on February 15, its ranking reached 151 and on Tuesday it reached 224th position.
Experts say the change happened for some obvious reason. The new privacy laws received significantly more adverse reactions, requiring all users to accept them by February, otherwise they could not use WhatsApp. However, considering the resistance, the company postponed it for three months. The company also ran a campaign to convince users that the new policy would not change the encryption of messaging and that the new policy is very clear. The company stated that the new policy related permission is limited only to the communication of users with 1.9 million business accounts of WhatsApp. Only in these cases can the information sent by the user to the business or merchant be taken for business purposes.
People with knowledge about this said that despite adverse reactions, WhatsApp did not see any dent in its 400 million subscribers in the country. A source with a close watch on the company said, “Many WhatsApp users also used another app for dialogue but they continued to use WhatsApp as well and did not remove the app from their list.”
Surprisingly, all the options of WhatsApp were made available by foreign companies while apps were brought in by several Indian companies such as Josh, Takatak and Glance to fill the vacant space after the ban on short video app TikTok. The fact that the only Indian messaging app has stopped its services from Hike and according to its founder Kavin Bharti Mittal is unlikely to be an indigenous messenger app in India as the global network’s influence here is very strong, unless India Does not ban.