Tata Motors has launched the new Gold Edition of the Tata Safari priced at Rs 21.89 lakh (ex-showroom). This edition will be available in two colors: White Gold and Black Gold. White Gold: Frost white color has been used with contrasting black elements. The edition also gets a black colored roof to give a dual tone appearance.
Black Gold: It gets coffee bean-like exterior as well as radiant golden accents on the exterior. The interiors get a combination of dark marble finish mid pad and golden floors in the cabin.
The interior has been further enhanced with features like Oyster White Diamond Quilted-Rious leather seats, ventilation in both 1st and 2nd RAW, wireless charger, air purifier, Android Auto and Apple CarPlay over WiFi, making it the most impressive Safari yet. Creates editions.
The new Safari Edition will be publicly visible for the first time at the Vivo IPL 2021 in Dubai. In addition, Tata Motors has introduced the “Safari Gold Hit Challenge” this season.
In this challenge, whenever a batsman hits a six and the ball hits the car or the car’s display podium or Safari Gold LED commercial board, Tata Motors will donate an amount of two lakh rupees to the Akshaya Patra Foundation, an NGO working for the Covid-19 victims. will contribute.
Commenting on the launch of Safari Gold, Vivek Shreevats, Head of Marketing, Passenger and Electric Vehicles Business Unit, Tata Motors, said, “Less than five months after its launch, the new Safari, our premium flagship SUV, has completed its 10,000th rollout of miles. Rocked to stone and today is one of the best selling SUVs in its segment.”
“Safari has received immense love from our customers and taking into account the response, we are delighted to announce the launch of the prestigious Safari Gold Edition from Tata Motors.”
He further added, “What better platform than IPL to debut this new offering. The vehicle will be displayed in stadiums in the second leg of the season. We are excited to showcase this product in Dubai and we are confident That it will attract the attention of buyers during this festive season.”
Speaking on this continued partnership, IPL Chairman Brijesh Patel said, “We look forward to continuing the association with Tata Motors for this year’s second leg of Vivo IPL in Dubai. We are delighted to see that Tata Motors has chosen IPL as a platform to launch its flagship – The Safari Gold Edition.We are sure that Vivo IPL will be able to showcase this new edition of Safari to all our viewers in India and abroad. Will serve as the best platform.”
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