In the latest report, it has been said that after Corona, in the case of all these products, both the rural market and the urban market are being sold almost equally.
This year, the demand for personal and household hygiene products has been high in rural areas, while their sales in urban areas have seen some decrease.
After the Corona epidemic, now the condition of fast moving consumer goods (FMCG – everyday goods) sector in rural markets seems to be changing. Since Corona, there has been a tremendous jump in the sale of beauty, health and hygiene products in rural markets, while the reach of these products was very less in rural areas. According to the news of Times of India, in the latest report of market researcher Kantar, it has been said that after Corona, in the case of all these products, both rural market and urban market are being sold almost equally.
Hand sanitizer consumption increased in villages
It has been said in the report that the sale of hand sanitizer has reached 4.26 crores in rural areas and 4.44 crores in cities. That is, this figure is 40.1 percent in urban areas and 22.3 percent in rural areas. According to Kantar, rural markets have a different mode of consumption. Sales here are completely different from urban markets, hand wash is sold more in urban markets. Hand sanitizer has overtaken hand wash liquid in the rural market.
High demand for personal and household hygiene products among villagers
According to the report, the penetration of hand wash in rural markets is 18.7% while in urban markets its reach is 55.4%. Hand sanitizer is most commonly used in urban areas. Its reach of people is around 40.1%. Similarly, beauty and personal care products like toilet soaps and skin creams have attracted more rural markets during the last two years. This year, the demand for personal and household hygiene products has been high in rural areas, while their sales have seen some decrease in urban areas.
Still many FMCG products are sold in more cities than in rural areas.
According to Kantar, there has been an increase in products like utensil cleaners, toilet cleaners, hand soaps and hand sanitisers. It was only a few years ago that brands in cleanliness categories were running educational campaigns in rural areas aimed at teaching people the basics of cleanliness and personal care. Kantar said that many FMCG products are still sold in more cities than in rural areas. Some of the products like toothpaste, talcum powder, butter, cheese, insecticide, basmati rice and instant noodles are witnessing tremendous growth in the rural market.
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